Network marketing is an amazing industry with a lot of potential, anyone who is hungry can start with barely anything (say, 100 bucks a month) and a lot of drive, determination and hunger to succeed and they can become massively successful in a network marketing company of their choice.
The sad truth though is that most network marketers fail. Why is this? You could blame it on the lack of leadership, the lack of one’s ability to sell, or the lack of passion, hunger or desire to stay persistent long enough to make it work. There are people earning 10 bucks a month, and there are people earning $150,000 a month all in the same industry as ‘network marketers.’
I’m no network marketing guru, I haven’t made millions in network marketing (yet, I will though) and in fact… I would be a better person to ask online marketing, information marketing or affiliate marketing questions too… That’s all changing though since i’ve decided to dedicate more time and energy into becoming a successful network marketer. It’s a long story, but i’ve been in probably about 10 or more network marketing companies and have only had little success in each company i’ve been in… barely anything really.
But persistence pay’s off and in this most recent company i’m in i’ve had the most success i’ve had yet with last month being my best month in network marketing yet.
Over the years, and through the companies I have recognized a few patterns that separate the massively successful from those who are struggling to make enough commission to cover their autoship to take a product they wouldn’t necessarily buy otherwise.
The first differentiating factor is that those who are very successful in network marketing seem to always without a doubt have a much bigger network and they seem to take networking very seriously. They go to events, seminars, conferences and are ABN (Always be networking) as they constantly build their network.
The larger your network the better the chances someone resonates with what you are doing and decides to join you in the business you ar pursuing right? Yes! of course, at the same time if you get smart about how you network you can begin to network in areas where your network marketing products or services are more relevant. For example, if you sell health products it would make sense to network at health events and frequently network and meet more people in this area right?
If you sell cell phone or internet services then maybe connecting to a tech/digital crowd may make more sense. If you sell candles maybe connecting with the etsy or work from home crafty type of mom. Whatever your market is looking for is important to keep in mind, if you just show up at those places it’s a natural fit.
So network, network your ass off. Network daily, network weekly, network monthly. I’ve spent so many hours networking both online and offline that I have enough people in my network that I actually want to scale back and focus on following up and helping my current network. There are plenty of ‘leads’ or people interested out there, it’s up to you and how much you network that determines how many are readily available to you at any given moment.
The second reason most people fail in network marketing is because they don’t market/advertise/sell their products. They rely solely on trying to get people into the business and this is an imbalanced and unreliable way to build a sustainable long-term business in my opinion.
Ask yourself, if this product/service were for sale without the business opportunity attached would I buy, sell or recommend this to my friends and family? If you wouldn’t buy or recommend it without the compensation plan then it’s time to move on to find something that resonates with you at a deeper level.
Having products or services that deliver a USP in the marketplace is great because you can create content, ads and an overall marketing plan to sell those products/services on a daily basis. If you recruit someone new into your business to sell that’s great, but if you can sell the products daily as well as recruit that’s even better because your business has a good balance and even if you didn’t get distributors selling under you it wouldn’t matter. You could still earn an income selling the products and getting lifetime commissions whenever those referrals reorder.
That’s how it started with me, I started selling the herbs that I recommend just because it was a natural fit with the holistic lifestyle and health approach for me in my life. I make good extra money just selling the products, and anyone can write articles, create videos, publish ebooks and share those in order to sell products.
So there are two takeaways, first… network more and share the value of something (a company and product) that truly resonates with you. If all you find yourself thinking about is the compensation plan and money then it probably won’t last long… If the company, products and services resonate with you and if you would buy them regardless of the compensation plan attached then that is truly something that is worth pursuing.
So Network, Network… NETWORK.
and #2 is make the Net-Work
Create content, articles, videos, advertisements, marketing materials, ebooks etc… Create content and information that works for you online selling these products/services 24/7/365.
IF you do these two things on a daily basis your success in your network marketing company will grow day by day and year by year.
Stay persistent, Stay Humble, Stay focused in your heart.
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