I just finished reading “Think two products ahead” by Ben Mack. This guy is awesome and I learned a ton from his book!
Not only is ben mack a fire eating magician but he is a world renowned branding and marketing strategist. In his book think two products ahead I learned a lot about branding and building a brand around my business that represents the brand essence of my brand.
Your brand essence is the “brand consciousness” of your brand. I have never been so brand-itized in my life but I realize I need to go back and really do the exercises and put all the pieces of the puzzle together.
In his book you will learn how to cultivate a brand essence that stirs your prospects at an emotional level. Building a brand is about profits, it’s about bottom line profits. Your brand is not your logo or image because those change over time and evolve.
Your brand represents an emotional benefit and it allows for customer loyalty to come back and order again, and again and again!
There were many exercises in this book that are beneficial for any business owner that is serious about building a bigger brand, business and growing their profits.
In this book you will learn how to build your brand and how to change the perception of mass consciousness to form to the way you want your brand to be positioned.
Branding is about building that perception that evokes multiple emotional benefits, in the book Ben shares companies and their brand essence and how they attract their target market with their brand essence.
When you build your brand essence around your business people pay attention and feel like your brand is for them. They feel that your brand provides the solution to the problem that they have!
Then what happens is that they become a loyal customer for life and they spread your message to their family and friends and your brand keeps building and building because you have the right buyers and loyal customers to begin with.
I learned so much from this book, I understand branding, marketing and the perception of my business much better now than I ever have.
Ben mack truly knows what he’s talking about and you and your business will benefit greatly from this book.
I highly recommend that you pick it up below!
David King
P.S. Here are some great quotes I got from the book!
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions
and help them throw rocks at their enemies.” – Blair Warren
“When an advertisement first appears, a man does not see it; the second time he notices it;
the third time he reads it; the fourth he thinks about it; the f ifth he speaks to his wife about it;
and the sixth or seventh time he is ready to purchase.”
-P.T. Barnum
“When dealing with people, remember you are not dealing with creatures of logic, but with
creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.”
- Dale Carnegie
“We are what we repeatedly do. Excellence, then, is not an act, but a habit” – Aristotle
I got goosebumps watching this, It reminded me of the phrase “YOU gotta be hungry”! from one of les brown’s speeches.
Are you hungry? I mean really hungry? What’s your vision to change the world? is it vivid?
The people who step into their greatness are HUNGRY. You gotta be HUNGRY!
Your passion has to be so strong that you can feel the life force literally stir inside of you when you just think about how you are going to the world.
Are you really giving 100%? I mean… REALLY giving 100%
100% is everything you got, then some.
It’s going over above and beyond what you set for yourself, it’s jumping over the raised bar then raising it again.
Don’t ever settle, you can always make a bigger impact on the world… a bigger change.
You know that you can do better, so stop thinking about doing better and “Just do it”…
Nike’s slogan isn’t “Just try it”! there is no multi-billion dollar company that “Just tries it” they all “Just do it!”
This isn’t me “trying” to get you motivated, it’s what you need to hear at this point in your life otherwise you wouldn’t be reading it.
Stop playing games, stop waiting for life to come to you… Go to it.
If your waiting on something don’t wait for it, go do what you can with what you have to make a difference and make a positive impact in the world until it come’s to you.
Be somebody whose legacy starts now, not when you die because when you die you may have let your legacy pass you by.
Your legacy is not to puff up your ego to show what you did in the world, it’s to inspire future generations to find the greatness within themselves to do the same.
Just writing this quick blog post today to recommend something and share with you how you can drive more traffic to your website for pennies on the dollar! And it’s probably something you’ve never tried before.
Sound interesting?
Read on…
The other day I came across this guy named philip mansour and I thought “ohh another instant guru!” at first….
I looked into what this guy was doing and was really impressed by his traffic numbers and his ability to drive targeted traffic to targeted offers and make them convert online.
You can do a google search for philip mansour cpa and you’ll see that he’s the real deal!
I’ve seen a lot of marketers out there, marketing online for years and being on what seems like every marketers list allows me to see different angles and the real truth about a lot of marketers. In fact, I know things about some marketers and speakers that literally no one knows b/c of people I know in the industry! Let’s just put it this way… Everything isn’t always what it looks like or everything isn’t always what’s told to you.
There are a lot of people out there who make huge income claims but you question their credibility. Now I don’t know how much Philip make’s in cpa marketing or anything but he’s probably doing better than me and you so he’s someone to learn from.
I got his banner ad blueprint and right away I was shocked by the amount of information. Sometimes you buy courses under 100 bucks and you expect it to be like 5 videos! Not Philips stuff! He over-delivers in his products! you’ll see what i’m talking about.
(Side note: For those of you that bought twitter influence, Philip over delivers like that! Some of you took several days to go through my course!)
In his banner ad blueprint I learned all about marketing with banners and how to go about in the right networks and how to drive loads of targeted traffic for pennies.
I started one campaign to the new niche I’m in with a banner ad and sent about 100 visitors a day for barely anything… It was the cheapest targeted traffic I think i’ve ever bought.
Unfortunately though I didn’t get a conversion but I figured I wouldn’t because I didn’t have the right landing page for banner ad traffic, Once I change it though I know it will convert the way I want it too! I was just testing the waters to see if the traffic really was that cheap.
You can learn a lot from banner ad blueprint. I highly recommend you pick up his course and put banner ads to work for you and your business.
Look, traffic is one of the biggest things you need to conquer in order to be successful online. Banner ad blueprint will allow you to get started for cheap and see your first conversions to get some wins under your belt so that you can continue to grow and leverage from there.
I also recommend you pick up Confidential Conversions by him as well, Banner ad blueprint along with confidential conversions packs 2 punches! You need traffic and you need conversion and both of these courses go really in depth and for the price you can’t beat it.
Go and pick up both courses and pay attention to this guys emails too! He just gives a lot of free value and content, he’s cool like that! don’t worry he won’t try to sell you something every email like some marketers.
Pick up his stuff and share this post!
For those of you that want to hear more recommendations from me sorry that I haven’t recommended anything in a while! You don’t find quality products like this that often and I don’t want to recommend junk! keep your eyes peeled on my emails though… More to come eventually!
Have a good one
David King
P.S. If you are struggling in either traffic or conversion in your business go and get both of his courses today!
TweetShareI just finished reading the book “Your first 100 Million” By: Dan Pena. I absolutely loved this book, this guys intensity and passion to help other succeed is extremely apparent and he give’s a lot of value in just this one book. The book shares with you what Dan has learned throughout his business career. [...]
