Are you selling sports memorabilia at the post office?

Hey Businessmarketinginternetmoney readers!

I like making new words… I’m sorry!

I have a little “business Lesson” or story to tell that will hopefully help you in your business.

Today I went to the post office to mail a letter and a  package and I was waiting in line… Is it me or are there Always lines in the post office? I swear everytime I go in there is a line!

I don’t know… Doesn’t matter too much! Back to the story…

So I was waiting in line and I noticed that on the wall by the counter were a bunch of sports memorabilia items.  Detroit Red wings, Detroit Pistons and yes our amazing football team the Detroit Lions! Each team had some plaque with coin or a certificate.  Ya know… collectors stuff!

My brother and I got to talking about it, We wondered how many people actually buy these “sports memorabilia” products that are in the line while your waiting at the post office?

We started joking about it… Saying things like: “I can’t wait! I’m saving up my money to get that plaque down at the post office! Funny stuff like that.  We started brainstorming what we would put in place of “sports memorabilia” products if we owned the postal office.

At first I was kind of stuck… I thought maybe just display stamps and have different kinds… ya know! Different designs! and then give them a discount if they buy a certain amount of stamp’s.  That would be A-OK.  But then we both got to thinking well what sells good in general retail locations.  What is at the grocery store, gas stations, 7-eleven, and every corner store in America?

Impulse buy products.

Stuff like gum, candy, snacks, soda and what not.

We thought if the post office implemented that instead of “sports memorabilia” that they would get a lot more takers.  A $50 sports plaque is not really an impulse buy for most people.  So what’s the lesson…

Don’t sell Random products and Services to people only looking to do one thing in your business.

But If you do… Make it an impulse buy, something cheap that people won’t really think about because they do it all the time.

By thinking how businesses sales can be improved and how they can profit more you can see your business hopefully in a new light and deliver more value and be able to make more money from your current customer database.

Just a little food for thought.

Have a great night!

ps Have gotten some great feedback on the WTC Method! I’m glad it’s helping you in your business!

David king

“The one and only BMIM Blogger”

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