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I just finished reading think two products ahead by Ben Mack. This guy is awesome and I learned a ton from the think two products ahead book!

Not only is ben mack a fire eating magician but he is a world renowned branding and marketing strategist.  In his book think two products ahead I learned a lot about branding and building a brand around my business that represents the brand essence of my brand.

Think Two Products Ahead Is A Book That Will Take Your Business To The Next Level

Your brand essence is the “brand consciousness” of your brand.  I have never been so brand-itized in my life but I realize I need to go back and really do the exercises and put all the pieces of the puzzle together.

In his book you will learn how to cultivate a brand essence that stirs your prospects at an emotional level.  Building a brand is about profits, it’s about bottom line profits.  Your brand is not your logo or image because those change over time and evolve.

Your brand represents an emotional benefit and it allows for customer loyalty to come back and order again, and again and again!

There were many exercises in this book that are beneficial for any business owner that is serious about building a bigger brand, business and growing their profits.

In this book you will learn how to build your brand and how to change the perception of mass consciousness to form to the way you want your brand to be positioned.  Learning to think two products ahead will allow your business to grow and have a backend.

Branding is about building that perception that evokes multiple emotional benefits, in the book Ben shares companies and their brand essence and how they attract their target market with their brand essence.

When you build your brand essence around your business people pay attention and feel like your brand is for them.  They feel that your brand provides the solution to the problem that they have!

Then what happens is that they become a loyal customer for life and they spread your message to their family and friends and your brand keeps building and building because you have the right buyers and loyal customers to begin with.  Ben mack will teach you how to think two products ahead now and later.  If you only think two products ahead now you are only thinking three products ahead but when you see two products ahead in levels you are thinking multiple products ahead over and over again.

If You Don’t Think Two Products Ahead Do So Now!

I learned so much from this book, I understand branding, marketing and the perception of my business much better now than I ever have.

Ben mack truly knows what he’s talking about and you and your business will benefit greatly from this book.

Think Two Products Ahead And Your Business Has To Grow…

I highly recommend that you pick it up below!

David King

P.S. Here are some great quotes I got from the book!

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions
and help them throw rocks at their enemies.” – Blair Warren

“When an advertisement first appears, a man does not see it; the second time he notices it;
the third time he reads it; the fourth he thinks about it; the f ifth he speaks to his wife about it;
and the sixth or seventh time he is ready to purchase.”
-P.T. Barnum

“When dealing with people, remember you are not dealing with creatures of logic, but with
creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.”
- Dale Carnegie

“We are what we repeatedly do. Excellence, then, is not an act, but a habit” – Aristotle

Please share this post and pick up the think two products ahead book!

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I just finished reading the book “Your first 100 Million” By: Dan Pena. I absolutely loved this book, this guys intensity and passion to help other succeed is extremely apparent and he give’s a lot of value in just this one book.

The book shares with you what Dan has learned throughout his business career. Dan pena is a business builder and entrepreneur who has built multiple businesses and has even built up a $400 million dollar company.

Your First 100 Million Will Open Your Eyes To The Bigger Business Deals You’ve Been Waiting For…

His hunger for success and ability to share with you exactly what you need was awesome and that’s what I like about this book so much.

In this book Dan shares with you his timeless principles for success. He shares with you first and foremost what type of person you need to be in order to be massively successful.

The type of person you are is important because you need to be the right person to run the right company to make millions… simple as that.

In Dan’s book he also shares with you how he get’s funding for new business ventures and how to go about the whole process.

He cover’s buying and selling businesses, how to run them, how to find and work with your dream team and a whole lot more.

He cover’s acquisitions and working with banks to fund your dream venture.

If Your Looking To Build Your First 100 Million Dollar Business Learn From Someone Who Has Done It Before…

This book was one of the most unique and high value business books i’ve ever read, You will grasp business and dealing at a larger level a little better after reading this book.

Once you apply what’s in this book you will grasp how to run your company and grow it quicker and leverage into acquiring other companies as well.

Dan has multiple training products on his website here.

I have only just read “Your first 100 million” and I am sure I will go through more of his training as well.

I highly recommend any of his training material if you are a serious entrepreneur that is looking to take a quantum leap in your business.

Please share this post and enjoy the rest of your day!

Take care

David King

P.S. Pick up Your first 100 Million“

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I just finished reading scientific advertising by claude hopkins. This was a short read but I loved it and got a lot out of it. Claude is one of the great advertising minds if you haven’t heard of him.

Scientific advertising was a great reminder of why you are advertising and how you should and should not be advertising. For example, one thing that I was reminded of was to sell the solution and not the prevention to the problem.

Scientific Advertising Is Science So Apply It And Watch Your Business Grow.

Over and over I have had to be reminded of this because I tend to think preventatively in my own life and I need to understand that most people don’t. When it comes to health and money I am always thinking about being prepared beforehand.

Most people though are caught solving a problem then instead of facing the challenge in the first place.

One golden nugget that I got from the book was this:

“The difference between scientific advertising and personal salesmanship lies largely in personal contact.”

Advertising and marketing is salesmanship, it’s selling on a larger scale… that’s the only difference.

From this lesson you need to learn to keep your scientific advertising and marketing personalized even if it’s not a one on one thing because people respond to people and relationships and not to big corporations.

Another golden nugget I got was this:

One man said, “Try the horse for a week. If my claims are not true, come back for your money.” The other man also said, “Try the horse for a week.” But he added, “Come and pay me then.” I naturally bought the second man’s horse.”

If you can make your offer even more irresistible by letting them try it out for free beforehand you will be able to move the free line and get more people to try it and a larger amount of them would stick and buy as opposed to just selling your product or service.

Moving the free line not only get’s more people to bite the bait but it shows a confidence in your product or service that transfers to them.

And yet another golden nugget that I got was:

In Scientific Advertising the product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it.

What I got from this was that it’s not just about the product but it’s about the perception of the product and the environment of the product.

Your product is more than your product, your product is your product positioned in a specific environment with a specific benefit. The more you can zone in on the clarity of the awesomeness of your product the more people will take you up on your offer.

This last golden nugget I would say is the golden rule of marketing:

“Your object in all advertising is to buy new customers at a price which pays a profit.”

That’s all advertising is, that’s all it’s scientific advertising is supposed to do. Be sure to track where your marketing dollars are going and make sure it is profitable. If it is profitable keep it and if not scrap it.

Only continue to spend money on profitable campaigns and profitable advertising methods.

You may find that ppc advertising works best for you to your offer, you may find that seo works best for your offer. You may find that banner ads work best for your offer. Whatever works best for your offer keep doing it and don’t stray into ineffective methods!

I highly recommend you pick up scientific advertising, it is a valuable read!

David King

P.S. Click the link below to read more and pick scientific advertising up!

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