I wanted to write this blog post for a while because it’s a big lesson that I have learned in my business online.  Email Marketing is in my opinion and the opinion of many others the most valuable asset to your online business and marketing.

Email marketing is effectively generating leads, and following up with them in the cheapest and quickest way to generate sales and revenue.

There are a ton of ways to market your business online and generate traffic but email marketing is by far the most important one and I will explain why…

Generating traffic online come’s in waves.  The more traffic you get the better because that means more money you will make.

Here’s a great way to describe your online business and marketing and why you should include email marketing in your marketing arsenal.

Imagine the Ocean is like the internet and you are on a boat.  The boat you are on is a big fishing boat.

Your boat is going through the ocean and the goal is to get as many fish as you can on this fishing trip.

You are in the fishing business and you want to catch more fish to make more money.   When you are fishing in the ocean your most valuable asset to the boat and your crew is the fishing net because that is what brings all the fish from the ocean onto your boat.

The fish in the ocean are the leads you want to generate for your business.  The fish can come in one at a time with a fishing line or you can bring in hundreds or thousands with a net.

The net is your email marketing autoresponder.  An email marketing autoresponder is what brings in the leads and keeps them in a database so that you can contact them again in the future to ore products and services.

It is literally the most valuable asset to almost all online businesses and websites.  The goal is to have a larger database so that your marketing campaigns yield higher returns.

These are the 3 reasons why you need to use email marketing in your business…

1. Faster Growth – Your business and website will grow quicker because instead of letting traffic stop by the site and leave forever you are effectively capturing them as a lead and you will be able to market to them down the road and send those same visitors back to your site to buy your new products or services

2. Follow up – You are a business owner and you are selling something.  Follow up is key in this process and you can’t follow up if they leave the website! You can have automatic follow up emails in your email marketing autoresponder that sell the products and services automatically.

3. Build Better Relationships faster – Having an email newsletter allows you to give them free content and resources.  If you build a better relationship with your email list they will be more responsive to the products or services that you are offering.  In the new age of business you want to build relationships with the prospect or customer and deliver value to them.  Your business runs on reciprocity.

I hope that for your own sake you get an autoresponder and start using email marketing in your business if you haven’t already!

It’s extremely important to the vitality and growth of your online business and marketing strategy.

If you don’t have an autoresponder email marketing solution yet I recommend Aweber.

They have the most features for the best price.

You can try aweber out for $1 for the first month at: http://emailmyreaders.aweber.com

I highly recommend them and have used them myself!

Please comment and share this post! I really appreciate it!

David King

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I thought of an idea for a blog post last night that could explain marketing on a deeper level to help you understand how important your marketing is.

A lot of times as marketers we think that marketing is just what we do to drive traffic to our website, generate leads and bring in sales.

It’s much more than that.

Marketing is the business strategy that brings in leads and sales yes… But what is every other area of your business?

What is customer experience? user experience?

What do your other products and services represent?

So if you look at marketing on a deeper level what is it?

Marketing is how the world sees you, how they perceive your company and brand.

So a lot of times you will find that the best marketers in the world are marketing and branding specialists because they go hand-in-hand.

Marketing is extremely important in your business because without it you wouldn’t have leads, sales or any revenue.

Here are a few tips to keep in mind when marketing your business if you really want to build a brand that has what’s known as the “midas touch” and speaks for itself.  Midas touch brands speak for themselves and when you have the people talking your marketing is a wrap.  It’s like taking candy from a baby at that stage!

* Focus on consistency – If your product or service is known to be the best at a certain thing then make sure it is the freakin best! Make sure you have a brand, products and services that serve the ultimate goal which is building up your brand and gaining market share.

* Focus on the customer – Most people focus on profits first and people second.  Focus on the people that you are serving first and your profits will have to be greater.  Richard Branson focuses on his employees > then customers > then shareholders.  His philosophy is that when you take care of your employees they take care of your customers better.   Once you have your customer take care of them and make sure that they are more than happy.

* Go above and beyond – The customer relationship is an important part in your marketing.  It’s great if you can send a bunch of visitors to your website and convert but if you can’t take care of those people then you are a fly-by-night company.  One thing I try to do in my business is always extend my time and help further than the customer (or person just calling) expected.  I will continue helping people until they stop me because they might think i’m charging them extra and i’m obviously not.  They are amazed at how much information I keep helping them with.  An hour of coaching with me easily turns into an hour and twenty minutes.

* Find solutions in their problems – As an entrepreneur you should always be finding solutions.  Searching out solutions is second hand nature to us! Look for problems that the customer/client is having and look for ways to solve them.  One counter-intuitive thing to do is just solve the problem without asking them the problems they are having.  You will see the problems they are having well enough without asking.  Sometimes just by being quiet and listening you come up with the best solutions, more than pressuring someone to give you an idea to work on.  Another thing to remember is to find solutions to your problems in your business.  By plugging the holes the customers and employees will feel more confident in your businesses ability to produce and deliver results.

* Marketing is EVERYthing – Just remember that marketing is everything.  You cannot escape it.  What you email, blog or say to a employee in your business is marketing.  Companies can literally be ruined because owners and ceo’s aren’t marketing the correct message to their employees.  You are constantly marketing to both your people and the marketplace.  By becoming better at marketing your vision and having high expectations in people you bring out the best in them.  Remember that everything you think, say and do is marketing in your business whether it’s internally or externally.

So there you have it! EVERYthing is marketing!

Keep that in mind and make sure to be a consistent, transparent business owner who has high expectations and clearly portrays his/her vision to the people.

Never doubt yourself in front of anyone regardless of how you feel because when your doubting affects them it affects the way your business is run.

Be sure to comment on this post and give me your thoughts! Please share it on facebook or twitter as well!

David King

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