I just finished reading Gravitational marketing: The science of attracting customers by Jimmy Vee and Travis Miller.
The title of the book made me curious, so I picked it up and read it. I was surprised by the value given in this book! Most marketing books give you the basics over and over and it’s all rehashed.
Not these guys!
The book starts off sharing how gravitational marketing works and how to become worthy of attraction. It helps you cultivate your business and message to make it sexy and attractive so that you stand out from the rest and have a usp that make’s people chase you instead of you chasing them.
Throughout the book they take you from where you are to where you want to be in your business. The thing that I loved about the book was that they take marketing principles and gravitational marketing and simplify it so any average business owner can understand it.
They covered a lot of mistakes that business owners are making in their marketing and advertising and share with you what to do to get more leads and eyeballs for the same price or less.
I love the knowledge and insight I got from this book, I was actually pretty amazed at the amount and value of information. They shares tips on how to get more bang for your buck in all different marketing and advertising mediums that I had never heard before which was really beneficial.
They also covered…
* Direct Mail
* Print
* Free publicity
* Internet
* Radio
* Television
In each area they covered what most business owners are doing wrong whether they know it or not and how to get more leads and better timing and costs for your marketing dollars.
I absolutely loved that because I have never read a book that gave so many secrets to making your marketing more impactful like this one.
I highly recommend if you are a business owner, marketer or advertiser that you pick up the book immediately and read it! You will be glad you did!
Please share this post and leave your comments!
David King,
P.S. Other people that recommend this book include David meerman scott, Dave Lakhani, Robert G. Allen, Kevin Hogan and more! So this isn’t just “marketing hype” it’s the real deal! Pick up the book below…
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