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Hey Businessmarketinginternetmoney readers!

I like making new words… I’m sorry!

I have a little “business Lesson” or story to tell that will hopefully help you in your business.

Today I went to the post office to mail a letter and a  package and I was waiting in line… Is it me or are there Always lines in the post office? I swear everytime I go in there is a line!

I don’t know… Doesn’t matter too much! Back to the story…

So I was waiting in line and I noticed that on the wall by the counter were a bunch of sports memorabilia items.  Detroit Red wings, Detroit Pistons and yes our amazing football team the Detroit Lions! Each team had some plaque with coin or a certificate.  Ya know… collectors stuff!

My brother and I got to talking about it, We wondered how many people actually buy these “sports memorabilia” products that are in the line while your waiting at the post office?

We started joking about it… Saying things like: “I can’t wait! I’m saving up my money to get that plaque down at the post office! Funny stuff like that.  We started brainstorming what we would put in place of “sports memorabilia” products if we owned the postal office.

At first I was kind of stuck… I thought maybe just display stamps and have different kinds… ya know! Different designs! and then give them a discount if they buy a certain amount of stamp’s.  That would be A-OK.  But then we both got to thinking well what sells good in general retail locations.  What is at the grocery store, gas stations, 7-eleven, and every corner store in America?

Impulse buy products.

Stuff like gum, candy, snacks, soda and what not.

We thought if the post office implemented that instead of “sports memorabilia” that they would get a lot more takers.  A $50 sports plaque is not really an impulse buy for most people.  So what’s the lesson…

Don’t sell Random products and Services to people only looking to do one thing in your business.

But If you do… Make it an impulse buy, something cheap that people won’t really think about because they do it all the time.

By thinking how businesses sales can be improved and how they can profit more you can see your business hopefully in a new light and deliver more value and be able to make more money from your current customer database.

Just a little food for thought.

Have a great night!

ps Have gotten some great feedback on the WTC Method! I’m glad it’s helping you in your business!

David king

“The one and only BMIM Blogger”

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Why watch winners win?

that was the question I asked myself today when I thought about watching the Michigan state spartans play indiana in an ncaa basketball game.

I thought to myself… “I know that they are going to win, so why waste time?”

It’s funny because I’m a big fan of the msu spartan basketball team.

But when you know the outcome it’s not too exciting.  It would be more exciting to see a team that is not even ranked beat Msu, Uconn or north carolina.

It holds more attention.

It is more incredible and unexpected to see something unexpected happen.

Why do you think “rags to riches” stories are so widely known?

you have movies, books and just W.O.M. stories about rags to riches.

But when it comes to some of the average to rich people like bill gates, steve jobs and the google guys…

you only know that they were in college… they dropped out and built these massive companies.

I recently saw the movie slumdog millionaire and it was one of the most amazing movies that i have ever seen.  the cinematography and story were amazing.

I highly recommend that you see the movie!

Back to the blogging! when something happens that is unexpected or highly unlikely it is a bigger deal!

think about it…

Movies like the pursuit of happyness… Notice the “Y” and movies like slumdog millionaire, 8 mile, get rich or die tryin, the list goes on and on…

when someone does something drastic it get’s attention.

something crazy and unexpected, it grows virally and when more people tell it and talk about it you get something called “social proof” which is helpful when it’s a movie or book!

So in your marketing be sure to show the drastic things that have happened in your business, in your life.

Make it outrageous!

Why watch winners win?

Winners always win!

If a loser wins… there is something new worth looking into in the mind of a prospect.

The loser doesn’t need to necesarrily be a “loser.”  But maybe someone who is not known as a success.

So make sure in your writing, blogging, videos and marketing to “keep the game close”

That’s more intriguing than sharing all of your successes.

We all fail… We are all human.

A close game is more attention, more attention = more readers, and more readers = more growth through word-of-mouth… all the while making you more money.

I know that this blog post doesn’t make too much sense particularily to your business or industry.

But I’m sure you can think of some ways (be creative and innovative) to draw and keep attention through entertainment or more interaction…

That’s what web 2.0 is all about! and web 3.0 is going to be more about!

Cheers!

David King

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I was reading the latest edition of Entrepreneur magazine today and I found some web-lingo terms that you just might not know…

So here they are!

Advermation: the cross between advertising and informatino.  It’s a form of online advertising portrayed not so much as a marketing message as it is information to the viewer.

angry garden salad: a slang term for a poorly designed and incorrectly coded website interface. (when you click one link it launches something completely different)

cornea gumbo: a visually distracting and over-designed website with too many graphics, images and animation.

infosnacking: the act of jumping online at various times throughout the day for brief intervals.

interstitial: a form of ad that appears in a pop-up browser window when a  user moves from one page to another.  Different from bannder ads, they can contain large graphics, streaming media or applets.

mash-up: a web-based application that combines two or more services or tools from diverse websites to create uniques, multilevel tool.

Peel away: A new form of pop-up ad taht appears in the top right hand corner of a web page.  Resembles the page of a book that can be “peeled away” to reveal the ad beneath.

Plugoo: A widget that’s connected to your IM provider, allowing you to chat in real time with your site visitors.

rasterbator:  a web designer who suffers from CDM, or compulsive digital manipulation, in addition to obsessively tweaking designs and abusing photoshop.

TweetBeep: likened to google alerts for twitter, tweetbeep is a free tracking and alert service that monitors conversations mentioning you, your company’s name and more, and sends you emails as these mentions occur.

that’s the new “web lingo” according to entrepreneur magazine!

Know you know… lightbulb ligtbulb lightbulb.

I’m going to have to check out tweetbeep, that sounds pretty cool.

Have a great day!

It’s superbowl sunday! i’m going to say that the steelers are going to win.

David

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