This is a guest post by Justin Brooke, author of SEO Lies: A Book About SEO Truths. Justin has helped everyone from home business start-ups to 9 figure earning CEO’s, so you can rest assured he’s got a wallet-fattening tip for you too. You can contact Justin on Facebook here.

If you have a blog then no doubt you’re trying to get more readers to subscribe…

You’ve also found out that getting an RSS subscriber is not the easiest thing in the world. Even with a giant red flashing arrow pointing at your RSS feed link, some people still don’t know how to sign-up.

Evolution of RSS Subscription Strategies

The average blogger usually just has a little orange icon that says “subscribe to my feed.” Which barely works and most of their subscribers are the few who read lots of blogs and just naturally understood what to do and why.

These readers are few and far between, unless of course you are writing a blog about blogging.

The next step up is the advanced blogger who calls attention to their RSS button with either a more attractive, but still recognizable, RSS icon and/or some kind of eye attracting graphic (arrows, pointing fingers, sexy women). If this blogger is really smart they’ve even included a benefit and call to action.

Sample of Advanced RSS Strategies

You’ll see the sample here to the left from ViperChill.com an awesome blog about viral marketing and website traffic generation.

Not to take anything at all away from ViperChill, which has over 7,000 RSS subscribers, but this still isn’t how a ninja would get RSS subscribers.

Most people stop at this point when it comes to getting RSS subscribers, but it’s not where the most elite bloggers stop.

If you go to any of the biggest blogs you’ll almost always find these three things…

1. An article they wrote dedicated to teaching readers what RSS is and why they should be using it to read their blog.
2. A contest where getting more RSS readers was one of the main goals.
3. Some kind of free gift offer in exchange for the reader subscribing to their RSS feed.

The Ninja’s RSS Subscription Strategies

A blog lives and dies with it’s reader count. No readers, no blog (unless you like talking to yourself). Which is why the most elite bloggers in the world focus so heavily on getting RSS subscribers.

If you want to be like the ninja then I suggest you add these 5 strategies to your blog…

Educate Your Readers

Depending on the niche you are blogging in most people have no clue what RSS means. Let alone do they use an RSS reader. It’s like the Pareto Principle, 80% of your readers most likely know nothing about RSS and don’t use RSS readers and 20% know RSS well and use readers daily.

The reason getting RSS ubscribers is so hard to so many bloggers is because they are only fishing in the 20% pond. If you want to see your subscriptions take off you need to start fishing in the 80% pond as well.

By teaching your readers what RSS is and the benefits of them using it you’ll open your RSS subscription up to an entirely new and larger portion of the market.

Most people know about bookmarking a website and thats probably what a lot of your readers are doing.

Show them that RSS readers are like using bookmarks but they let you know when something new has arrived instead of having to guess. Remind them of how many bookmarks they most likely have but forget about and never use. Tell them how reading your latest blog posts will help their life and thats why they should use RSS instead of bookmarking.

To help you out there’s a GREAT video on Youtube called RSS in Plain English. It’s what I use to teach my own readers the advantages of subscribing to blogs via RSS.

Use The Power of Contest Marketing

Of all the strategies I’ve ever used to get more RSS subscribers nothing has brought in as many and is such a short time than running a blog contest. This works by offering some sort of prize and then telling your readers to perform a few simple tasks in order to “register” to win the prize.

You’d be surprised what people are willing to do in order to win a prize. I’ve had people write articles for me, make videos, and even build me websites in order to try and win my contests. However, things like “leave a comment” or “subscribe to our RSS” or “tweet this link” are more standard contest tasks.

Add Some Bait To The Hook

Let’s face it the #1 way to get anyone to do anything is to pay them to do it, right? Doesn’t have to be money either, in fact not everyone is money driven.

Fishing and marketing have a lot in common, and to catch fish sometimes you need to find the right bait. Same thing when trying to get RSS subscribers. Think about what the #1 problem your readers face, how can you help them with that?

Maybe it’s a video tutorial or an ebook or maybe it’s a coupon? Whatever it is, you can offer them to get your solution to their problem in exchange for subscribing to your RSS. All you need is a plug-in for your blog called Feedvertising.

Watch a video tutorial of how to install and use Feedvertising here.

Once you have this plug-in installed on your blog you can offer a link or password that only your RSS subscribers will see. If you offer the right gift and make sure all your visitors see your offer you’ll see your RSS counts skyrocketing almost instantly. The Feedvertising plug-in also helps for your contests to prove that someone actually subscribed to your RSS.

Tell them they need to leave a comment with a certain “code word” that is only visible to your RSS subscribers via the Feedvertising plugin.

Simply Blog Daily

If you take a look at blogs of all sizes you’ll notice some common traits. The most popular blogs in the world post 20 – 40 articles per day. Then the next level down post daily and finally the smaller guys post once a week or whenever they want.

People are starving for content, especially high quality niche specific content. If you can consistently post daily you will see rewards beyond most other marketing strategies available.

People will subscribe to your blog because they can’t keep up, they’ll want to read at their own pace.

Google will treat your blog special because of all the value you are creating.

Other bloggers will link to your posts as you talk about different topics that relate to their posts.

If you adveritse your products on your blog you’ll start making sales as your readers begin trusting you from reading your articles.

I can’t think of a better “all-in-one” way of marketing your business than to simply blog everyday. Your posts don’t always have to be long like this one either. You can find an image, video, or other resource and just post 3 – 5 sentences of your opinion about that item. Even just a link to another blog post or website and your reasons for liking it.

It works so well that not only am I personally blogging 4x per week, I’m also guest blogging on other peoples blogs!

With that said I hope you’ve liked this post and found it personally valuable. I’ll be sticking around for the next few days to answer any questions in the comments below. Please say hi, share your opinion, add a tip, or ask a question below – I’d love to chat

Go Bigger,
Justin Brooke

P.S. “Justin is a highly respected and educated Internet Marketer… he know’s hist stuff! follow him and learn heaps! Trust me… you’ll be glad you did!” -#Davidbeking

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I wanted to write this blog post for a while because it’s a big lesson that I have learned in my business online.  Email Marketing is in my opinion and the opinion of many others the most valuable asset to your online business and marketing.

Email marketing is effectively generating leads, and following up with them in the cheapest and quickest way to generate sales and revenue.

There are a ton of ways to market your business online and generate traffic but email marketing is by far the most important one and I will explain why…

Generating traffic online come’s in waves.  The more traffic you get the better because that means more money you will make.

Here’s a great way to describe your online business and marketing and why you should include email marketing in your marketing arsenal.

Imagine the Ocean is like the internet and you are on a boat.  The boat you are on is a big fishing boat.

Your boat is going through the ocean and the goal is to get as many fish as you can on this fishing trip.

You are in the fishing business and you want to catch more fish to make more money.   When you are fishing in the ocean your most valuable asset to the boat and your crew is the fishing net because that is what brings all the fish from the ocean onto your boat.

The fish in the ocean are the leads you want to generate for your business.  The fish can come in one at a time with a fishing line or you can bring in hundreds or thousands with a net.

The net is your email marketing autoresponder.  An email marketing autoresponder is what brings in the leads and keeps them in a database so that you can contact them again in the future to ore products and services.

It is literally the most valuable asset to almost all online businesses and websites.  The goal is to have a larger database so that your marketing campaigns yield higher returns.

These are the 3 reasons why you need to use email marketing in your business…

1. Faster Growth – Your business and website will grow quicker because instead of letting traffic stop by the site and leave forever you are effectively capturing them as a lead and you will be able to market to them down the road and send those same visitors back to your site to buy your new products or services

2. Follow up – You are a business owner and you are selling something.  Follow up is key in this process and you can’t follow up if they leave the website! You can have automatic follow up emails in your email marketing autoresponder that sell the products and services automatically.

3. Build Better Relationships faster – Having an email newsletter allows you to give them free content and resources.  If you build a better relationship with your email list they will be more responsive to the products or services that you are offering.  In the new age of business you want to build relationships with the prospect or customer and deliver value to them.  Your business runs on reciprocity.

I hope that for your own sake you get an autoresponder and start using email marketing in your business if you haven’t already!

It’s extremely important to the vitality and growth of your online business and marketing strategy.

If you don’t have an autoresponder email marketing solution yet I recommend Aweber.

They have the most features for the best price.

You can try aweber out for $1 for the first month at: http://emailmyreaders.aweber.com

I highly recommend them and have used them myself!

Please comment and share this post! I really appreciate it!

David King

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There is something unique about the wtc method.  I have spent countless hours and money on Learning to make money online, But none of them sum it up like the wtc method.  Let me explain…

When I first started out I tried a lot of different things.  I tried ebay, clickbank, affiliate marketing, adsense, matrix pyramid schemes, I even tried cash gifting!

The List goes on and on.

The wtc method can be broken down within this blog post.

The first part of the wtc method is the w of course.  The “W” stands for website.  You need a website, plain and simple.  You can make money online through affiliate marketing without having your own website but having your own website helps because it pre-sells the website visitor on that product or service that you are promoting.  A website is the first step to making money online.  If you want to build a sustainable business that lasts you will always have to create a website.  That is always the first step.

The second step in the wtc method is the t.  The “T” stands for traffic.  You need traffic to come to your website in order to sell your product(s) or service(s)! You don’t need to own a product.  For example I don’t own a product that is for sale but I do make money from affiliate marketing.  I promote things like hosting and internet marketing home study courses.  YOU NEED traffic in order to be successful.  There are plenty of ways to get traffic.  Search engine optimization is one of the best because it’s targeted traffic.  You can also get traffic through articles and social media sites like youtube, facebook and twitter.

The Thirst part of the wtc method is the c.  The “C” stands for Conversion! Conversion is simply the act of converting a website visitor to a sale or lead or some form of mulah… the money… the paper… the cheddar… You get the picture.

You need to learn some basic copywriting and sales material in order to effectively learn how to convert traffic into a sale or lead.  One of the things that I highly recommend that every website owner has is a blog and email newsletter.  By having a blog and email newsletter your website visitors get to know you and you can build that relationship.  By building that relationship you will make more money when you do an email promotion to your list or on your blog.

Right now I use Getresponse email marketing solutions.  You can find more about them here: http://Davidbeking.com/getresponse

If you are brand new and you want a blog I would recommend wordpress dream theme.  It’s a extremely customizable wordpress theme that I am considering using on my blog here.  You can find more about that here: http://Davidbeking.com/wpdreamtheme

I know for a fact that an email newsletter and a blog are great ways to continue building a relationship with your customers and website visitores.

It’s a great way to be in constant contact with them to remind them that your still here

Whatever level you are on in your business I encourage you to follow the wtc method.

Website > Traffic > Conversion

It doesn’t get much simpler, Just learn one at a time then move to the next step.

After you have got a little experience in each area I encourage you to use what’s called “Cani” and improve on them.

Cani stands for…

C-constant

A-And

N-Neverending

I-Improvement

If you keep working at it you will make it to the point where you can work from home full time.

Just stay tuned into my blog and newsletter! And Make sure to be at my live show every week at http://Davidbeking.com/live so that you can get your questions answered!

Have an awesome night! Enjoy it!

David King

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Hey!

I am going to start broadcasting on live weekly through ustream!

I will be doing free coaching in Internet marketing, Internet business building, marketing your mlm business, affiliate marketing, social media marketing, wtc coaching, and Bmim coaching.

bmim= Business, marketing, internet and money!

Here is my question…

I am wondering…

What time is best for you? What day of the week?

I would love to hear your feedback so I can go live at the best time and help the most people in their business.

Please let me know the best day of the week and a time… for example…

Monday in between 6 and 8 p.m. EST.

or tuesday anytime from 3-5 p.m. PST.

Get it?

Please let me know!!! I would appreciate it so much even if you don’t make the show every week!

Thanks!

David

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