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The Ultimate Sales Machine Book Review

David King — Tue, 15 Jun 2010 20:47:30 +0000

I just finished reading “The Ultimate Sales Machine” By: Chet Holmes.

I really loved the book and got a lot out of it, any book about sales, marketing and branding is always something I am interested in and looking to learn more in.

In the ultimate sales machine chet shares 12 key strategies to turbocharge your business and take it to the next level.

Here are the 12 strategies…

1.Time Management secrets of Billionaires – In this chapter chet shares with you secrets of time management that he learned from billionaire charlie munger. There are six steps to time management according to this chapter. They are…

1. Touch it once

2. Make Lists

3. Plan how much time you will allocate to each task

4. Plan the day

5. Prioritize

6. Ask yourself “Will it hurt me to throw this away?”

2. Institute higher standards and regular training – What you inspect get’s respected. The higher standards you set the more your employees and organization will live up to them. Regular training is important, it’s a must to keep your team running like a fine tuned machine that becomes more productive and efficient daily.

3. Executing Effective Meetings – These are important because the more connected and aligned your company is the more effective everyone will be. Focus on the three P’s, they are “Planning, procedures and policies”

4. Become A Brilliant Strategist – Most leaders are tactical meaning they get one thing done at a time and work on one thing at a time. The best leaders are tactical in the moment, getting things done and being productive but they also are strategic in the fact that these tactics are a smaller part of the bigger strategy which benefits them as well. Be a tactical and strategic leader and you will be more effective in your organization. One more tip, be an education based marketer who teaches then sells not just a salesperson. Experts make more money than salespeople.

5. Hire Superstars – One thing I really loved from this chapter was “DISC personality” this is an acronym that stands for different personality types.

D – Dominance – These people are dominant. Their ego’s are a big part of their lives… this is not necessarily good or bad. Trump and Hitler are both examples of dominant personality types.

I – Influencer – High influence people love people, they are naturally empathetic, easily putting themselves in other people’s situations and understanding their points of view.

S – Steadiness – With these types of people it’s about how patient and thoughtful you are.

C – Compliance – These people are about structure and organization and they always plan ahead.

No trait is “The best” what you want to look for is an ability to possess multiple traits and use them effectively. I would say that I am mostly Influencer and somewhat compliance personality type.

6. The High Art Of Getting The Best Buyers – This is simple! Have affiliates, be the best you can be and ask for referrals. Give the most value you possibly can for the price and ask for referrals. You can do this one, just over deliver every time.

7. The Seven Musts Of Marketing – The 7 musts of marketing are 7 ways you can and should be marketing to have an effective marketing campaign and presence in the market.

They are…

1. Advertising

2. Direct Mail

3. Corporate Literature: brochures and promotional pieces

4. Public Relations

5. Personal Contact: Salespeople and customer service

6. Market Education: Trade shows, speaking engagements, education based marketing.

7. Internet: websites, email marketing and affiliates

8. The Eyes Have it – One of the biggest mistakes salespeople and marketers make is to not use visuals. The effectiveness of whatever you are presenting or selling increases dramatically when you include visuals with color. Certain colors have certain effects on people so be sure to understand that, you can read more about that in the “Color Affects Marketing” post here.

9. The Nitty Gritty Of Getting The Best Buyers – A great approach to get your dream clients is to make a list of your 100 dream clients, then get a gift (useful one) and send them a letter with that gift giving them something for free… this is the front-end of your education based marketing. It could be a report, a presentation or anything that is of value to them that also positions you and your company as a solution that can help them cut costs or increase profit or do whatever it is that you do.

10. Sales Skills – Establish Rapport, Qualify The Buyer, Build Value, Create Desire, Overcome Objections, Close the sale. I’m getting sick of typing! Pick up the book to learn those in more detail! it’s juicy!

11. Follow Up & Client Bonding Skills – Be sure to follow up after the sale, send a follow up letter that tells them how else you can help them. That letter should include a compliment, a story (from meeting) and a close.

12. All Systems Go – In order to make all of this as successful and beneficial as possible you need to set goals, measure effectiveness and activate your master plan. Be sure to track and follow what’s working and what’s not, keep what’s working and dump what’s not. Spend time giving more value than you are getting paid in return. Develop personal relationships with business clients to build loyalty with them so that they want to continue doing business with you.

This book was amazing, I really got a lot out of it and be sure to pick up this book and thanks to Chet Holmes for writing it!

Pick up the book below and take care!

David King

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2 Ways to make money right now without making excuses.

David King — Mon, 08 Feb 2010 16:32:14 +0000

There are trillions of dollars out there so don’t ever say “there’s not enough” because there is.

When you say “there’s not enough” you are limiting yourself to believe that there isn’t enough wealth/money to go around when there are trillions of dollars, acres of land and abundant resources in this world that our minds cannot even fathom.

Stop limiting and doubting yourself, your better than that!

You are worth at least $10,000 a month! if you put your mind to it you can make that happen.

In order to make that happen though you need to believe in yourself because some people will not believe in you and you need to have that positive belief in order to make that happen.

Affiliate marketing is probably one of the quickest, easiest and cheapest ways to get started making money online.

If you haven’t promoted products through affiliate marketing yet then try it out. There are lot’s of affiliate networks that provide affiliate programs that pay you based on your results. Getting paid on your results is the best way of getting paid because it is what you should get paid for! So if you do the work then you get the sale.

The better your work, the more money you make. Life is like this for the most part including jobs but when you are an entrepreneur it is even more like this.

Affiliate marketing is the easiest way to get started making money online.

First sign up for the 2 affiliate networks below.

1. Clickbank – http://clickbank.com

2. Paydotcom – http://paydotcom.com

I have a product in clickbank and a service in paydotcom, so I am going to show you how to sign up and how to promote both of these so that you can earn some extra money and get started in this affiliate marketing game.

Once you sign up for clickbank and paydotcom both you are given a username. That username is what these networks use to track to see who referred the sale.

As a vendor one of my affiliate programs pays $31 and the other pays $34. If someone refers a sale of my twitter influence product they make $31, if someone refers to me a blog setup they get a $34 commission.

So you could be sending me sales all day long and making money all day long. The ability to send targeted traffic that turns into sales is what make’s this work.

You can send traffic to affiliate links by blogging, using seo, ppc or any other traffic getting methodologies.

So by now you should have signed up for clickbank and paydotcom above if you don’t have accounts at these already.

Now all it comes down do is your ability to drive traffic.

If you blog then blog, if you use ppc then use ppc. I’m sure you know of multiple ways to get traffic so I won’t go into detail.

If you want to learn new strategies for driving traffic to these affiliate links then search my blog with “traffic” and there will be a couple good posts that will help you out.

So let’s say you are promoting twitter influence you would go to: http://tweeterinfluence.com/therealdeal/make-33-per-sale/

I know it say’s “Make 33 per sale” I wasn’t aware that the clickbank fee was a couple more dollars so it’s really $31 per sale.

So once you have your clickbank ID you click on that link and enter your clickbank Id and it will generate your affiliate link.

Once you have that you can blog about it, tweet it, review it, make videos and more.

And you will get a sale eventually, you just have to keep promoting. It’s literally that simple. That’s all there is too it.

If you have a list all the better but you don’t need one to be an affiliate marketer or to get started.

if you wanted to help people get setup with blogs you could promote my blog installation service through paydotcom.com

You simply go to: http://paydotcom.com/member.area.product.campaign.detail.php?id=93442 after you have signed up for an account and logged in.

Then you generate your affiliate link and if someone wants to start blogging you send them to that link. They pay 99 bucks to get a blog setup and you get $34.

So you can help people get started blogging or learn twitter. Those are just two of my affiliate programs as examples.

If you are promoting my offers as an affiliate I am more than happy to assist you in making your first sales and getting the hang of it.

There are so many affiliate programs out there you can choose what’s best for you. But if you do choose mine i will help you get the hang of it.

I hope that you are on your way to affiliate marketing commissions today!

Take care!

David

P.S. I have even just made an affiliate link and tweeted it and got sales. If you made an affiliate link for twitter influence or the blog setup service and pinged it (through ping.fm) you may get a sale too! Just get started and promote something!

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3 Reasons why your business should use email marketing

David King — Mon, 18 Jan 2010 22:04:58 +0000

I wanted to write this blog post for a while because it’s a big lesson that I have learned in my business online. Email Marketing is in my opinion and the opinion of many others the most valuable asset to your online business and marketing.

Email marketing is effectively generating leads, and following up with them in the cheapest and quickest way to generate sales and revenue.

There are a ton of ways to market your business online and generate traffic but email marketing is by far the most important one and I will explain why…

Generating traffic online come’s in waves. The more traffic you get the better because that means more money you will make.

Here’s a great way to describe your online business and marketing and why you should include email marketing in your marketing arsenal.

Imagine the Ocean is like the internet and you are on a boat. The boat you are on is a big fishing boat.

Your boat is going through the ocean and the goal is to get as many fish as you can on this fishing trip.

You are in the fishing business and you want to catch more fish to make more money. When you are fishing in the ocean your most valuable asset to the boat and your crew is the fishing net because that is what brings all the fish from the ocean onto your boat.

The fish in the ocean are the leads you want to generate for your business. The fish can come in one at a time with a fishing line or you can bring in hundreds or thousands with a net.

The net is your email marketing autoresponder. An email marketing autoresponder is what brings in the leads and keeps them in a database so that you can contact them again in the future to ore products and services.

It is literally the most valuable asset to almost all online businesses and websites. The goal is to have a larger database so that your marketing campaigns yield higher returns.

These are the 3 reasons why you need to use email marketing in your business…

1. Faster Growth – Your business and website will grow quicker because instead of letting traffic stop by the site and leave forever you are effectively capturing them as a lead and you will be able to market to them down the road and send those same visitors back to your site to buy your new products or services

2. Follow up – You are a business owner and you are selling something. Follow up is key in this process and you can’t follow up if they leave the website! You can have automatic follow up emails in your email marketing autoresponder that sell the products and services automatically.

3. Build Better Relationships faster – Having an email newsletter allows you to give them free content and resources. If you build a better relationship with your email list they will be more responsive to the products or services that you are offering. In the new age of business you want to build relationships with the prospect or customer and deliver value to them. Your business runs on reciprocity.

I hope that for your own sake you get an autoresponder and start using email marketing in your business if you haven’t already!

It’s extremely important to the vitality and growth of your online business and marketing strategy.

If you don’t have an autoresponder email marketing solution yet I recommend Aweber.

They have the most features for the best price.

You can try aweber out for $1 for the first month at: http://emailmyreaders.aweber.com

I highly recommend them and have used them myself!

Please comment and share this post! I really appreciate it!

David King

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Understanding Sales, Marketing and Copywriting!

admin — Wed, 25 Feb 2009 03:39:02 +0000

High Five!

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