Why watch winners win?

that was the question I asked myself today when I thought about watching the Michigan state spartans play indiana in an ncaa basketball game.

I thought to myself… “I know that they are going to win, so why waste time?”

It’s funny because I’m a big fan of the msu spartan basketball team.

But when you know the outcome it’s not too exciting.  It would be more exciting to see a team that is not even ranked beat Msu, Uconn or north carolina.

It holds more attention.

It is more incredible and unexpected to see something unexpected happen.

Why do you think “rags to riches” stories are so widely known?

you have movies, books and just W.O.M. stories about rags to riches.

But when it comes to some of the average to rich people like bill gates, steve jobs and the google guys…

you only know that they were in college… they dropped out and built these massive companies.

I recently saw the movie slumdog millionaire and it was one of the most amazing movies that i have ever seen.  the cinematography and story were amazing.

I highly recommend that you see the movie!

Back to the blogging! when something happens that is unexpected or highly unlikely it is a bigger deal!

think about it…

Movies like the pursuit of happyness… Notice the “Y” and movies like slumdog millionaire, 8 mile, get rich or die tryin, the list goes on and on…

when someone does something drastic it get’s attention.

something crazy and unexpected, it grows virally and when more people tell it and talk about it you get something called “social proof” which is helpful when it’s a movie or book!

So in your marketing be sure to show the drastic things that have happened in your business, in your life.

Make it outrageous!

Why watch winners win?

Winners always win!

If a loser wins… there is something new worth looking into in the mind of a prospect.

The loser doesn’t need to necesarrily be a “loser.”  But maybe someone who is not known as a success.

So make sure in your writing, blogging, videos and marketing to “keep the game close”

That’s more intriguing than sharing all of your successes.

We all fail… We are all human.

A close game is more attention, more attention = more readers, and more readers = more growth through word-of-mouth… all the while making you more money.

I know that this blog post doesn’t make too much sense particularily to your business or industry.

But I’m sure you can think of some ways (be creative and innovative) to draw and keep attention through entertainment or more interaction…

That’s what web 2.0 is all about! and web 3.0 is going to be more about!

Cheers!

David King

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