The definition of Seo or Search engine optimization is: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.  That is wikipedia’s definition.

let’s discuss several things that you need to know about seo in order to help you get more search engine traffic!

The first thing is on page and off page factors.

On page Search engine optimization factors would be your word count, the placement of your words, word density
and the basic flow of your content “ON” your website.

Off page search engine optimization factors are things that are not on the website but on the web that would effect your website, So
for example Links to your site and the overall “buzz” of your website on the rest of the web.

make sense?

The difference between the two are pretty simple, One is on page and one is off page.  Kind of
self-explanatory there!

With your on page seo there are several things that you want to do.

Seo can get pretty complicated so I will just stick to the basics in this blog post and you can research
what I am talking about at a deeper level if you would like.

The first thing that you want to realize on page is that you have to use keywords that relate to your
market or website.

If you own a blog or website about weight loss or small business marketing you want to be sure to include
those keywords and keywords like them on your website.

I know you are probably thinking… Of course? why wouldn’t I?

keyword research can get pretty wide and deep.  Be sure to research the types of keyords in your marketplace
so that you can target your blog post or website accordingly.

The next thing on page that you want to watch is your title tags and meta tags.  This is simply the naming of a webpage
on your website or page.

You want to be sure that you have your targeted keywords in these areas so that the search engine spiders
will know exactly what your website is about!

on page factors are fairly easy.

You want to use the keywords in your title and meta tags, Use the keywords in your blog posts and say them
frequently but not too frequently that it would seem “out of place” or strange.  Believe it or not the
search engines can pick up on it!

Off page seo factors are more Important than on page seo factors and they take work.

The main thing that you will want to understand about off page seo is your inbound links.

Having links pointing to your site is gold in the eyes of google, yahoo and msn.  They see it as a vote
that your site is awesome and that people like it so they are linking to you.  There are 3 types of Inbound links
the first one is…

1. One way links- These are the type of links that random website owners will link to you and you may not
even know it.  These are the best links because google see’s that you are not exchanging links and they see
that you are genuinely liked and appreciated by other people online.

2. Reciprocal links- Reciprocal links are links that two website owners will swap.  Basically I link to your website
and you link to my website.  It’s the classic I’ll scratch your back if you scratch mine.  This link is beneficial but
not as beneficial as a one way link.

3. 3 way links- This way is pretty simple to Reciprocal links but it’s just another person added into the mix.  Basically
Site A links to Site B and site B Links to Site C and site C links back to Site A.  Does that make sense?
Just picture a triangle with A, B, and C all linking to the next alphabetical letter!

Incoming links to your website are important.  Probably the most important factor for off page seo.

If you can get your on page factors correct and keep building links to your site and keep updating the
content frequently you will be on your way to a constant increase in traffic to your website!

Good LUCK!

Get Links and keywords!

David King