The Art of closing the sale book review @BrianTracy

I just finished reading “The Art of closing the sale” by: Brian tracy.

I think it’s important for people in business to understand whether you are in “sales” or not you are still in sales.

You are constantly selling yourself, your ideas or your products or services.

Sales is an inescapable area of life, you can either choose to be good at it by educating yourself or you can just be average.

I know that your ability to sell has a huge impact on the success of your business as well! If no one wanted to buy your products or services how could you even be in business?

Nothing moves without a sale. Regardless of how you feel about salespeople you are one too! Your just in a different sales business!

I read the book to gain a better understanding of the close, to expand my current skills so that I can be more successful in selling my products/services online.

The book really covered a lot of closing techniques very well and there’s no way I could cover them all here but I want to share with you a few techniques in your sales and marketing that can help you increase your response rate and have a higher closing/converting ratio.

The first thing I want to share with you is “The power of Yes”

In your marketing and sales you want the prospect to say “yes” mentally or verbally as many times as they can! If you can ask 6 or more questions where the prospect says yes the prospect will thereafter nod and agree to anything you say.

When I was in a sales job we called this “Commitment and consistency” because you get them committing by saying yes then they keep saying yes over and over until the opportunity to buy comes up and they are so yes minded they would have to stop and think about saying no.

This is a powerful technique, and I know from first-hand experience. It’s extremely powerful because you are getting them to agree with you over and over and when you want them to buy they just want to agree with you again.

We are very habitual beings so get your prospect to say “yes” often even if it’s not necessarily related to what you are selling because it still helps them agree with you.

This principle is so powerful and the greatest salespeople and marketers understand this, so the quicker you can apply it the better.

The book covers so many other ways to close a prospect, how to lead them into it and how to really just overcome closing objections really well.

Most people want to buy and like buying, your job is just to make sure that the value they are receiving exceeds the price.

If it’s a “good or great deal” they will get it because it’s the smart thing to do.

I encourage you to pick up the book and read it whether you are a salesperson or not! Sales, Marketing and all businesses can learn from the concepts in this book to increase their bottom line and continue to grow at a quicker rate.

Thanks for reading this post!
Please comment, share and connect with me!

David King

P.S. Any other sales books you read and recommend? Feel free to share!

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Tagged as: amazing sales, Brian tracy, commitment and consistency, sales advice, sales education, sales guru, sales help, sales strategies, sales tactics, the art of closing the sale, the power of yes sales