I just saw Guy Kawasaki’s Art of the start keynote presentation and in this blog post I want to share with you what I got out of it and what I learned from his presentation.
Guy’s experience with apple and other companies has really influenced business especially in the technology venture. He is now a venture capitalist and he also started alltop.com a website focusing on valuable content and information all in one place.
Here are the 11 lessons that I got from the art of the start presentation.
1. Make meaning
- Increase the quality of life
- Right a wrong
- Prevent the end of something good
2. Make Mantra
- Wendy’s “Healthy fast food”
- Fedex “Peace of mind”
- Nike “Authentic athletic performance” (customer slogan is just do it)
- Mary Kay “Enriching women’s lives”
3. Get Going!
- Think different
- Polarize people
- Find a few soul mates
4. Define a business model
- Be specific
- Keep it simple
- Ask women
5. Weave a MAT (Milestones, assumptions, tasks)
- Milestone “Finish design”
- Assumption “Sales calls/Day”
- Task “Rent an office”
6. Niche thyself
- Be unique
- Provide value and be unique
- Be the value and bring uniqueness
7. Follow the 10/20/30 Rule
- 10 slides
* Title
* Problem
* Solution
* Business model
* Underlying magic
* Marketing and Sales
* Competition
* Team
* Projections
* Status and timeline
- 20 minutes (Length of presentation)
- 30 point font (it’s not too big!)
8. Hire Infected people
- Ignore the irrelevant
- Hire better than yourself
- Apply the shopping center test
9. Lower the barriers to adoption
- Flatten the learning curve
- Don’t ask people to do something that you wouldn’t
- Embrace your evangelists
10. Seed the clouds
- Let a hundred flowers blossom
- Enable test drives
- Find the Influencers
11. Be a mensch
- Help the people who cannot help you
- Do the right thing, the right way
- Pay back society
The main things I learned from him in this speech was to give unique value and hire people not based on their credentials but on their passion for your product, service or company.
Don’t worry about competition, just follow your passion. Do what you love and I would say that it’s also important to follow your intuition.
These were the 11 lessons from technology tycoon guy kawasaki’s kenote speech. The book art of the start is a book I plan on reading now so I would encourage you to pick it up as well! His experience is definitely worth the price of the book!
Take care!
David
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
{ 0 comments… add one now }